Roller's Grill
A digital presence built around identity, product and atmosphere.
DESIGNED AND DEVELOPED BY ALEIX VILADRICH
Roller's Grill was approached as a complete digital project rather than simply a website. The objective was to translate the personality of the brand into a clear, fast and visually distinct online presence.
Typography, imagery, colour and interaction were developed as parts of the same visual system, allowing the website to feel closely connected to the physical identity and atmosphere of the business.
About the project
The website was designed around a deliberately simple structure. Content is easy to understand, navigation remains direct and the visual language is allowed to carry much of the personality of the brand.
Rather than adding unnecessary sections or interactions, the project focuses on presenting the business clearly while retaining a distinctive visual character.
Design & development
The project combines visual design and front-end development, with the website conceived and built as one continuous process.
Performance, responsive behaviour and simplicity were treated as part of the design itself rather than technical details added after the visual work was finished.
Design: Aleix Viladrich
Development: Aleix Viladrich
Photography: Aleix Viladrich
Visual direction: Aleix Viladrich